By - Tamara Waters

Must-Try Instagram Features for Successful Social Media Marketing

If you’re looking for ways to boost your social media marketing strategy, then Instagram is the perfect platform for you. With over 1 billion active users worldwide, it’s no wonder why businesses are flocking to this visual-based app. Learn more about this app at But did you know that there are hidden features and tools on Instagram that can take your marketing game to the next level? In this blog post, we’ll unveil four must-know Instagram features that will help skyrocket your brand’s success on social media. So are you ready to get started? Let’s dive in.

Feature #1: Stories

storyInstagram is all about sharing your story and connecting with others. And one of the best ways to do that is through stories. Stories allow you to share photos and videos that disappear after 24 hours. They’re perfect for sharing behind-the-scenes content, quick updates, and anything else you want your followers to know about. Once you’ve created your story, it will appear at the top of your feed for all of your followers to see.

And if anyone taps on your story, they’ll be able to see everything you’ve shared in chronological order. You can even put them to your highlights, and they’ll be there for your audience to see whenever they like.

Feature #2: Ads Manager

If you want to be successful with social media marketing on Instagram, then you need to know how to use the platform’s Ads Manager feature. With Ads Manager, you can create and track your advertising campaigns, as well as see how they’re performing. You can use Ads Manager to target your audience by location, age, gender, interests, and more. You can also set your budget and choose how long you want your ad campaign to run. And once your campaign is up and running, you can track its performance in real time.

Feature #3: Reels

Instagram’s Reels feature allows you to create short, 15-second videos set to music. You can access Reels by swiping right from your feed or by tapping the ‘Create’ button in the top-right corner of the app. Reels are a great way to add some variety to your content mix and connect with your audience in a new way. Plus, since Reels are set to music, they’re perfect for adding a little bit of personality and fun to your posts.

Feature #4: Shopping Tags

One of the great features of Instagram is that you can use shopping tags to link to products you’re promoting. This makes it easy for people to find and purchase the products you’re featuring and allows you to track how many sales you’re generating through your Instagram posts. To use shopping tags, simply tag a product in your photo and include the price. When someone clicks on the tag, they’ll be taken to a page where they can purchase the product. You can also add a short description of the product.

As a business owner, you can’t afford to miss out on Instagram as a marketing platform. Making the most of these incredible features and capitalizing on the advantages they can offer your business will help you stand out in a crowded marketplace. From creating compelling visuals that grab attention to using Instagram’s internal search functions for targeted audiences, there is no shortage of ways to leverage Instagram for your business’s success.