By - Tamara Waters

Key Factors to Successful Local SEO Ranking

If you’re a business owner looking to increase your visibility online, you should focus on local SEO. Ranking high in local search results is key to driving more traffic to your website. On a side note, you may wonder if you should get more followers on your Twitter or any other social media. You may also question where to buy followers on Twitter for better local SEO.

Well, keep reading if you’re here to improve your local SEO ranking. Note that we won’t talk about the basics like NAP citation or Google My Business listing. Today, we’ll shed some light on the most important factors people often forget to rank your business website higher in local search results. Let’s get started.

A Localized Website

graphYour website needs to be geared toward a local audience. This means that you should have your location prominently displayed on your website. Your contact information should also be easy to find. You can even add a map to your website so potential customers can easily find your business. Additionally, your website should be optimized for local keywords. This includes adding location-specific keywords to your website content and titles.

Positive Customer Reviews and Ratings

Customer reviews are an important part of local SEO. In fact, they’re one of the most important ranking factors for local businesses. Google considers customer reviews when determining where to rank businesses in search results. The more positive reviews you have, the higher your ranking in search results. You can add a link to your Google My Business page to your website to get more reviews. You can also encourage customers to leave reviews by sending them follow-up emails after they’ve made a purchase.

Organic Click-Through Rates

Organic click-through rates (CTRs) are another important ranking factor. Google looks at how often people click on your listing in search results when determining where to rank you. The more clicks you get, the higher you’ll rank. You can increase your organic CTR by optimizing your listing for relevant keywords and including enticing meta descriptions. Note that your organic CTR will also affect your position in search results. The higher you rank, the more likely people are to click on your listing.

Google Maps Presence

rankGoogle Maps is an integral part of local SEO. In fact, it’s one of the first places people look when they’re searching for a local business. You can increase your visibility on Google Maps by claiming your listing and optimizing it for relevant keywords. You should also make sure that your address and contact information is up-to-date. Additionally, you can encourage customers to leave reviews on your Google Maps listing.

In short, these are some key factors you need to focus on if you want to improve your local SEO ranking. Optimizing your website for a local audience and encouraging customers to leave positive reviews can increase your chances of ranking high in local search results.…

Search Engine
By - Tamara Waters

Three Stages in How Search Engines Work

A search engine is a web-based computer program that organizes contents from all over the internet. To work, search engines generate their three stages: website crawling, indexing, and ranking. Also, the user enters a search query consisting of phrases or keywords, and the search engine also responds by providing a record of the results that best fit the user’s question. The results can choose the type of hyperlinks to websites, images, videos or other Internet data.


The work of an Internet search engine could be divided into three phases. The first and most important is the practice of finding information. Secondly, there is the organization of this data to be obtained and presented efficiently when users are looking for something. Third, there is the evaluation of clues to show search engine customers the relevant answers to their questions. These three steps are often referred to as “crawling”, “indexing” and “ranking”.


Search engines use portions of applications called webmasters to find publicly available information on the World Wide Web, which explains why this practice is called crawling. Web crawlers can sometimes also be called search engine crawlers. The method is complicated, but basically, crawlers/trackers locate the web servers (also called servers for short) that sponsor the sites and then continue the search.

They create a list of all the servers and determine how many sites are hosted on each of them. The number of pages of each site can be determined and the essence of the content, such as text, images, sounds, and videos. Crawlers also follow all hyperlinks that the site has, both within the site that links to pages inside the site and outside the site that link to other sites and find other web pages.


IndexingInformation gathered by the crawlers is organized, sorted, and stored. The algorithms can later process this information for presentation to the search engine user. This is called indexing. Not all the information on the page is stored by the search engine, but only the crucial information needed for calculations to assess this website’s importance for ranking functions.


RankingWhen a query is placed into a search engine, the index stacked in a hierarchical sequence using an algorithm. This ranking of your search engine result pages (SERPS) is known as ranking. Over the decades, algorithms have become more complicated to provide more relevant and accurate answers to search engine users’ questions.